Two buildings. Seventeen attractions. One guest journey.
WHO LEADS EACH PART
● LEAD · ○ SUPPORT
SCOPE
VISUAL ETC
AUDIO MASSIVE
INTER. BULLY!
LANG. TARJAMA
SYSTEMS ELECTRO.
Cinematic & CGI
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Real-time & interactive
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Projection & large-format
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Competition & leaderboard media
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Vertical, made to post
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Score & sound design
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VO, Arabic & English
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Ambient & wayfinding
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FML orchestrates all of it. The gamification profile engine is a separate QIC vendor, fed by our content.
09THE PROBLEMYEAR ONE ≠ YEAR THREE
09 · The problem
The novelty cliff.
Year one is not year three. Visits and spend fall after the opening spike, unless the experience keeps changing.
The building opens once. The reason to return has to be rebuilt, again and again.
10THE SPINERENEWABLE FUEL
10 · The spine
Media is the renewable fuel.
The architecture is fixed at 100% DD. Media is the layer we can refresh without rebuilding; it turns a fixed building into a changing experience.
Change the media, and you change the visit. Without touching a wall.
SECTION 04THE TWO WORLDS
NEON CITY · SUB-ZERO · NEON CITY · SUB-ZERO · NEON CITY · SUB-ZERO · NEON CITY · SUB-ZERO ·
04
Section 04
The two worlds, & the return.
11WORLD ONEGRAVITY KARTING
11 · World one
Gravity Karting: Neon City.
Cyberpunk and neon drenched, four levels rising from the street to a holographic city.
The sanctioned heir to hagwalah; Saudi street racing culture, made legitimate and electric.
12WORLD TWOSUBZERO TO SIXTY
12 · World two
SubZero to Sixty: alpine, at sixty.
An alpine adventure of ice and snow racing, from base lodge to snow covered summit.
This is your world, already designed. We don't re-theme it; we make it sing.
13THE RETURN LOOPCOMPETE · BELONG
13 · The return loop
Compete. Belong.
Leaderboards, leagues and rivalries give people a reason to come back. We make the media that brings them to life on screen.
We make the content the system runs on. The gamification layer that links it to guest profiles is your separate vendor, and we feed it.
14FREE REACHMADE TO POST
14 · Free reach
Made to post.
A vertical video hero moment designed into every attraction. The guest becomes the marketing.
Every lap should leave with a clip worth sharing.
15BEAT THE CLIFFALWAYS NEW
15 · Beat the cliff
Always something new.
Seasonal refreshes, events, new liveries and themes keep year three as alive as opening week. And we make that affordable: our mixed AI pipeline re-skins assets instead of rebuilding them.
I'll show you exactly how we keep this within budget in a moment.
‹›
16CREDIBILITYARABIC FIRST
16 · Credibility
Arabic first.
Najdi where it lands, Modern Standard where it's needed, bilingual throughout. Written Arabic-first, not translated after the fact.
Cultural & language lead via Tarjama
Voice talent in Arabic and English
Localisation built into the pipeline, not bolted on
FML as Lead Media Consultant orchestrates the entire media scope, on a lump-sum basis, within the creative framework set by QIC and the Creative Guardian.
01
One contract, one schedule, one QA standard
02
Named specialist partners under a single lead
03
We sit under the Creative Guardian, not around them
18PILLAR · PICTUREFML × ETC
01
The Picture
FML × ETC
Ride media, CGI and VFX at feature quality.
FEATURE-FILM GRADECGI · VFX · RIDE MEDIA
Electric Theatre Collective; among the best moving image houses in the world.
19PILLAR · GAMEFML × BULLY!
02
The Game
FML × bully!
Interactive and real-time content for the attractions, built in Unreal.
REAL-TIME STUDIOUNREAL ENGINE NATIVEGAME DESIGN
We build the playable media. We liaise with your gamification vendor for the profile layer.
20PILLAR · SOUNDFML × MASSIVEMUSIC
03
The Sound
FML × MassiveMusic
Original score, sound design and the sonic identity of both worlds.
ORIGINAL SCORESOUND DESIGNDOLBY ATMOS
Neon City and the alpine should sound as distinct as they look.
21PILLAR · VOICEFML × TARJAMA
04
The Voice · Translation & Localisation
FML Creative Arabia Tarjama.
MENA · AR-FIRSTCULTURAL QA
16+
YEARS
2B+
WORDS DELIVERED
ISO
CERTIFIED
AR-FIRST
MENA LEADER
CLIENTS
KSA Ministry of Culture · G20 Riyadh
Expo Doha
OSN
Noon
Cultural intelligence as brand protection.
22PILLAR · SYSTEMFML × ELECTROSONIC
05
The System
FML × Electrosonic
On-site AV systems, show control and integration support.
SHOW CONTROL · AVINTEGRATION
The partner who makes sure it all plays; on the screens, on the day.
22BKEY RESOURCINGNAMED LEADS
22B · The leads
The names on this job.
Not a pitch bench. The leads who'll actually run the pipeline, each carrying motorsport credits into the room.
PILLAR 01
Creative Direction
Feed Me Light
LEAD AGENCY · SHOWRUNNER
CREDITS
Royal Enfield 125 · Kansas City Chiefs
PILLAR 02
VFX
ETC
VISUAL · CGI + LIVE ACTION
CREDITS
BMW · Mercedes-Benz · Porsche
PILLAR 03
Music & Sound
MassiveMusic
SCORE · ATMOS MIX
CREDITS
Audi · Volkswagen · Formula E
PILLAR 04
Interactive
bully!
GAMES · REAL-TIME · SIMS
CREDITS
AMG · F1 · BMW showroom
PILLAR 05
Language
Tarjama
AR → EN · VO · CULTURAL QA
CREDITS
Lucid Motors · CEER · Dakar Saudi
PILLAR 06
Tech & AV
Electrosonic
SHOW CONTROL · INTEGRATION
CREDITS
BMW Welt · Porsche Experience
Named leads. On day one.
23THE OFFERWHY US
23 · The offer
Why this consortium wins.
Best in class specialists, no account layer; all under one lead and one schedule.
01
Each partner is a leader in its field
02
One accountable lead carries the risk
03
The alternative is QIC stitching six vendors together
FIFA World Cup
AFC Asian
FIFA U17 World
NFL, Kansas
Saudi
